Use images to delight your audience and they might just learn something…

Everything I have to say is VERY interesting and important and it’s probably the same with you. So why risk presenting your pearls of wisdom and rubies of wit to people in a way that will cause them to flee the room in fits of bored tears? It is well known that human brains tend to switch off after a certain amount of one particular stimulus and that most people learn better visually than they do through words alone.  So how can you expect people to remain focused on 465,000 slides of text delivered in a warm room on a Friday afternoon? Open the windows, give everyone a fortifying biscuit and COMMISSION ILLUSTRATIONS for your presentation. slide_235.jpg

Not just any old illustrations of course. Ramming a load of stock images of smiling people running on a beach at sunset or shaking hands next to a lightbulb is really not going to do the trick. Images like this might be slightly less boring than text on it’s own, but they also smack of laziness and do nothing to delight your viewer. And in the communications business, DELIGHT is King. nemeses.jpg

Delight, like Mary Poppin’s spoonful of sugar, often helps the ‘medicine’ go down. Delight is the added sweetness that makes your message more inviting, engaging and memorable. Stock images are not delightful. They’re like they dreary, never-ending stories your grandma tells every time she’s been at the sherry – predictable, dull and meaningless.

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Commissioned images on the other hand are like rip-roaring tales told by a skilful raconteur that you can’t peal yourself away from and that keep echoing in your mind long after they’re finished. They are relevant, witty, beautiful and intelligent. They make your client feel cared for, and they are dripping with DELIGHT.

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But don’t take my word for it. Using images to get your point across is also scientifically proven to be more effective. Pictures like this may seem daft, but processing images uses a different part of the brain to processing text, so including both in a presentation deck allows the viewer to use multiple parts of the brain at once. It gives the brain some variety of stimulus and allows thrilling new neural pathways to open up. This multi-channel approach actually increases the likelihood of the viewer understanding the information and committing it to memory.

So… FEEL THE RAW POWER OF DELIGHT and strongly consider harnessing the forces of art for your next presentation.slide_167.jpg

Illustrations made on Photoshop

 

Clubbing! (book clubbing)

A while back I started a book club and I didn’t want to be a loner with no friends so I made a poster to promote it. (That’s how you get friends right?) People actually came so I was pretty chuffed. We read The Tiger’s Wife which was excellent.

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Here was a sketch in pen of the original layout.

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this image was made by layering photos, vector images and text in Photoshop.

 

 

Graphic Recording Practice & why it’s important

martin Reeves scribe small.jpgThere are 2 reasons to do Graphic Recording practice between paid jobs. 1: to get better (duh) and 2: because the vast majority of client work in this field is Data Protected. Usually you’re working with the top echelons of the company, documenting their strategy and plans for the future, so the content can be a bit top secret. That means absolutely no sharing it on your website on pain of death. As a result, many Graphic Recorders and Facilitators can work solidly for months without anything tangible to show for it (apart from a happy bank manager). So doing the odd ‘practice’ recording is good to keep your hand in, but also useful to show people what you can do. This recording took about 1.5 hours and was then photographed and cleaned up in photoshop to show how it would be delivered to the client. Here’s the original video.

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made with pens and paper and then cleaned in photoshop

 

Jobs in Space

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Is there are place in space for YOU? Recently I started looking into jobs in space.

(Can you believe there is no such thing as a space illustrator? I know.) We all know about astronauts, but they’re just the cool kids the space world. If you don’t happen to be a superhuman with 2020 vision, a pilot’s licence, a PhD and a hot bod, you can still help chip away at the final frontier. I created some illustrations to help you begin your quest…to infinity and beyond!

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made in Illustrator and formatted in Indesign

 

Using Illustration to Help People with Low Literacy Levels Stay Healthy

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Rural Sierra Leoneans have very little access to dental care. In order to improve access and raise funds, King’s College London Dental Institute wanted to gather data in the field. But to do so would mean getting permission from rural people who had very low literacy levels and for many of whom, dentistry would be a foreign concept. So the Kings team contacted me to create a simple information sheet and permission form that would empower semi-illiterate people to be part of the project.

From previous experience, the Kings team knew that Sierra Leoneans would not want to take part in the survey or the study unless they felt comfortable and safe. Therefore, the images were to be informative but also fun and warm. They were to reflect the cultural and racial heritage of the people being interviewed. They were also for all ages, so they had to be simple but not too juvenile.

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Illustrations had to be demonstrative, warm and easy to identify with.

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Colour-wise I originally began with the bright red of the Kings College branding but feared that it was too reminiscent of blood for a dental project! So instead, I took inspiration from the warm reds of the Sierra Leonean soil and used a less saturated tone of the Kings red to soften the colour palette.

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a warm colour palette taken from the rich colour of the Sierra Leonean soil

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My initial sketch for this project included a ‘thumbs up and down’ — visual shorthand for approval or disapproval. However, after researching symbolic gesture in Sierra Leone I discovered that ‘thumbs up’ can have a very rude meaning indeed in Sierra Leone! We therefore replaced the sign with a universally comprehensible smiling and frowning face.

Although this project involved pretty graphics, its most important goal to help rural Sierra Leoneans understand the survey that was being carried out and help them give their consent. This would give them access dental care and empower them to improve their future health.

I am delighted to say that the project has secured funding and is now going through tests before it is applied in the field. I look forward to the results and incorporating the feedback in my practice!

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Images made in Photoshop and formatted in Indesign

 

Using Colour More Carefully #1

In my work, I focus on using image and text to aid understanding of and engagement with complex topics. That means packing a lot of meaning into everything. A great deal of thought goes into creating a punchy ideas, clever text, and challenging visuals, but what with deadlines, client input and branding restrictions, colour choices are often low on my list of priorities. I am the first to admit that this approach to colour is craptastic and must be remedied. So regular explorations of new colour palettes are now on the cards. This started recently with two great artistic traditions – messing around with a colour wheel and mercilessly nicking ideas from other people….

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Borrowing and stealing from: Mark Rothko, philatelists, House of Holland & Evelyn Ackerman and Mowgli Omarito name but a few.

Vector Art work made using Illustrator

Illustrations for Friend of the Earth International: the Financialization of Nature

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http://www.foei.org/wp-content/uploads/2015/10/Financialization-of-Nature-brochure-English.pdf

I was asked by Friends of the Earth International to create a set of images to accompany a recent report they produced about the ‘Financialization of Nature’. It was very much a collaborative process, with much input from their side, as they were keen that the final result should be immediately visually impactful, and move people to read further and engage with the topic. The pallet used was bright and the imagery bold, to match the overall look and feel of their campaign design.

‘Financialization of Nature’ is a very scary thing. We are assured that governments are restricting the damage that corporations can do to the environment through a ‘biodiversity offsetting’ system. This essentially means that if one area of the nature is destroyed, another area of the same size must be established elsewhere. Sounds OK on paper, but in reality this practice is pretty much meaningless. Ancient forest, rich in biodiversity, habitat for infinite species of animal, plant, fungus and bacteria can, under this system, be destroyed and replaced by grassland or young trees – the rich, old land replaced by young land that can support little life. Not to mention that there can be huge gaps in time and place. The new land need not be created immediately, nor does it have to be close to the old. What happens to the life that lives on the land that is destroyed? There is no half-way house for it to dwell in while it waits for a new habitat. It dies, long before the new habitat is created – a habitat that is too distant and too simple to support it anyway. And in many cases, with very few organisations policing the system, the new land is never created at all.

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Because the wheels of Capitalism spin on and on faster and faster, brilliant minds have concluded that the natural world will only be saved if we treat nature as a commodity, just like everything else. Forests, rivers, wetlands etc are rebranded ‘Ecosystem Services’ to be bought and traded. Nature is carved up into pieces in order to give it ‘worth’ to corporations who might otherwise destroy it. But nature is one system, a synergy, each element depending on another. Some easily tangible elements are given value – carbon, water, peat, whilst other more nebulous ones are not. A company can destroy 1000 trees in one area and replant them in another, but what happens to the millions of lives, the indigenous peoples, the delicate, intricate ecosystems what lived surrounding those trees?The company washes its hands and walks away with ‘clean conscience’.

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We must attempt to change things for the better – but we must also recognise a scam when we see one. This system does little to prevent biodiversity loss. For those who feel guilt, it helps alleviate it and for those who feel none, it turns nature into two things: commodities to be bought and irrelevancies to be ignored.

As a species we are used to using our surroundings for our own ends. We see short term comfort and ignore long term ruin. As our world becomes more difficult to live in, will be change our ways? Will we change in time? After so long at the top, perhaps it is not possible to think differently. Perhaps success relies on appealing to our inner capitalist, but it also relies on us telling the truth about what works and what doesn’t, facing our guilt and pushing to find a real solution.