A client recently took a look at my blog, made a confused face and said he couldn’t work out what the key theme of all my work was. Not great. I spend so much time trying to communicate on the part of others, I had obviously neglected to communicate my own message. So I decided to make it really clear by summing it up in one sentence:
I CREATE IMAGES AND TEXT THAT HELP PEOPLE ENGAGE WITH COMPLEX CONCEPTS.
That could mean posters, fliers, live graphic recording at events, pitches etc, infographics, social media posts, blog material. I work in various sectors, primarily business, education and charity, helping my clients spread their messages.
Essentially, you give me your problem concerning communication of your idea and I give you a visual solution to that problem. I can draw but more importantly I CAN THINK. That’s really what you’re paying me for. I listen to you, ask questions about your organisation, your clients, your project and then I provide you with something that will really help you break through all the noise out there. It’s not just a lovely drawing, its something witty as well as pretty and it will make people look again at what you have to say.
And why is that important? These days we are all constantly bombarded with bla bla bla, every second of the day from every angle. I aim to make work that is not bla in any way. Instead of being easy to consume, it has a little edge, asks a little bit from the viewer. I try to compel the viewer to look again, to get the joke, to connect the dots. I believe it’s good to make people work a bit and flex their ‘little grey cells’ – they feel respected, and they appreciate the challenge.
So I hope that explains clearly what the whole point of me is. If you have any questions please don’t hesitate to ask!